Deal Of The Week
A dealer comes to us to help increase sales
The Problem: Dealer’s Sales Were Way Down. Needed Help Getting Out Of Sales Slump
This isn’t really about a specific deal but more about increasing a dealers sales. We had someone we had worked with for years come to us for fresh ideas on getting their sales back on track. The dealer knew we had a great semi truck financing program and wanted to know how he could us it to fix his problem. Here’s what the dealer was facing:
- Sales were off 40% in an already slow market
- Normal marketing (including print ads and some internet marketing) stopped producing results
- Sales staff morale was low to say the least. Their current marketing wasn’t bringing anyone into the dealership
The dealer was having a rough go of it for sure. Since we are very active marketers and have a great financing program they called us to see what we could do.
The Solution: We Increased Their Exposure, Got More People In The Dealership, And Grew Their Business By 50%!
We are not a marketing company but here’s how we used our financing program to increase their business:
- We had the dealer put a “Bad Credit Okay” in their print advertising. This increased the amount of inquires to the dealership
- We had them put our “Bad Credit? Need Financing?” link on their website. This accomplished two things. First it allowed us to pre-qualify visitors to their website. And second it brought in more leads from prospects that didn’t have financing lined up
- We educated their sales staff on how to offer our financing program when they had a customer that was not “bankable”. By asking a customer with bad credit if they have additional collateral they were able to pick up a deal here and there that they would not normally have
Once this was in place they were able to get back on track in about 30 days. They continue to increase each month and we have a very satisfied dealer.
If you would like ideas on how to increase your business give Jason Dasher a call at 520-760-3648.