Capital Solutions
Deal Of The Week
Dealer wants to increase their sales. We can help
The Problem: Dealer Wants To Increase Sales - Came To Us For Ideas
Not really a problem but he was looking for a solution. He wanted to increase his volume with out it costing him anything. He had plenty of inventory. He just needed to increase the number of people that were capable of buying it. I'm sure these issues have effected most of you at one time or another:
- You have customers looking at your inventory but they didn't have the ability to get financing
- You experienced a "lull" in activity. Not a lot of people calling you for business. Not a lot of people looking at your inventory
- As a result, sales were down. Your current advertising/marketing wasn't being as effective
You want to fix the problem but you have to watch cash flow. Your confidence in advertising is low because your not sure if there is business out there to begin with. This dealer was experiencing all of these things so he called us up for ideas.
The Solution: We Put Together A Cross Marketing Program For The Dealer
What we did was advertised his website on our website which increased his activity by about 30%. We get lots of visitors to our website and they are all looking for trucks. This, alone helped increase his sales. We also placed our "Bad Credit? Click Here" button on their website so we could attract (and pre-approve) his website visitors with bad credit. This helped them filter out his prospects and allow us to pre-approve them. This way they were only working with customers that could be financed. Here were the results:
- We increased traffic to his website by about 30%
- We provided him with and average of 5 new pre-approved customers per week
- He has so far added three new sales within the first month that we implemented this cross marketing program
The dealer is very satisfied with the result and will continue to do this indefinitely.
If you would like to take advantage of our cross marketing program just give us a call 520-760-3648.